With the development of China's economy and the improvement of people's living standards, LCD TV, as an important household appliance, plays an increasingly important role in national economic production and people's social life. Entering the new century, China's LCD TV industry has accelerated its development and achieved gratifying results.
While China's LCD TV industry is developing, some problems are also increasingly exposed. In particular, the LCD TV industry standards are not perfect, the manufacturing costs remain high, the price war is intensifying, and there are many competing companies, which have led to low industry profits and seriously restricted the further development of the industry and the improvement of quality.
Therefore, Chinese LCD TV companies must seize the new development situation, increase scientific and technological innovation, improve the technical content, strengthen independent research and development capabilities, create effective promotion strategies, and unify the planning of national standards for the LCD TV industry. Only in this way can they be invincible under the new situation.
With the support of the government, Beijing BOE Group's 4.5-generation line, 5-generation line, 6-generation line, and 8.5-generation line have all been put into mass production, and the next-generation display technology AMOLED has also been laid out. Ordos' AMOLED5.5-generation line will be put into mass production in 2014. This has forced industries monopolized by Japan, South Korea and Taiwan to make price concessions in mainland China.
